![]() It also presents staffing challenges, particularly at the peak busy times during the holiday season, Bitar said. “There is that convenience for the shopper, but it does decrease your store traffic and takes away the ability to purchase impulse items and your supplementary items,” she said. “If a retailer is going to invest in it, they have to consider the tradeoff,” Bitar said. But since the bankruptcy, Toys R Us executives and attorneys have promised creditors and the bankruptcy judge repeatedly that the company is working overtime to let customers shop when, where, and how they want.Ĭurbside pickup could be a godsend for parents during the holiday rush, allowing them to puchase toys easily without dealing with crowds and lines But it may come at a cost for Toys R Us, said Lauren Bitar, director of retail consulting for analytics firm RetailNext. Toy R Us’ curbside pickup pilot was in the works long before the Wayne, N.J.-based toy retailer filed for bankruptcy protection in September. Toys R Us: New ad campaign banks on power of play Toys R Us bankruptcy:: What it means for shoppers Toys R Us: Bankruptcy judge praises company, creditors for working together Upscale department store Nordstrom, Sears, CVS and numerous supermarket chains also offer curbside pickup. Walmart has rolled out curbside pickup for groceries to hundreds of its stores. Paul after ending a previous curbside pilot program that included stores in New Jersey, New York, Chicago, Philadelphia, and Los Angeles. Target this month announced that it was testing curbside pickup at 50 stores in Minneapolis and St. Curbside pickup is seen as the next must-have evolution of buy-online, pick-up in-store services that brick and mortar retailers currently offer. Toys R Us has joined the ranks of retailers ranging from supermarkets and drugstores to ritzy department stores offering curbside pickup. Need to buy a super hero doll super fast? Or to pick up a new baby stroller without taking the baby out of the car? Toys R Us is now offering drive-up pickup for online orders at 28 of its stores, including nine in New Jersey.
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